Video Description

Just Born Quality Confections is a third generation family owned candy manufacturer that has been in business since 1923. As the 9th largest candy company in America, they employ a dedicated workforce, most of whom work in manufacturing to make some of America’s iconic candy brands:

  • PEEPS®
  • MIKE & IKE®

The Goal

  • Share the positive culture, environment and atmosphere that Just Born Quality Confections has created.
  • Share the associates’ enjoyment to be part of the Just Born Quality Confections family
  • Provide a method for associates to explain the pride they feel being part of the process to make such iconic candy

The Approach

  • Spent the day with team members in the plant, capturing their responsibilities during shifts
  • Encouraged associates to tell anecdotes, favorite moments, or what they enjoy most about their jobs
  • Gained stories from a cross-section of associates working at different points in the candy-making process

The Results

  • Delivered authentic, real-life stories that mixed joy, laughter, and pride
  • Completed video is featured on corporate home page and YouTube Channel
  • Video was included in a member spotlight on the National Confectioners Association’s website,, during national candy month
  • The Just Born Human Resources team is able to use the video as a new recruiting tool
  • Created one with video with many uses both internally and externally


Paul and the crew at Golden Pepper Productions understood the story we were trying to tell and made it come to life through high quality video. They were a pleasure to work with and made our associates feel comfortable on screen. This is especially evident in our "Just Born Plant Associate Pride" video. They captured the SWEET personalities of our valued production associates which allowed us to show viewers our company’s personality and culture of respect.

Matt Pye Vice President, Corporate Affairs Just Born

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